Product Perspectives
Original content on all things Product
Customer Benefit Metrics: The Outcome Layer Most Teams Never Build
Retention, NPS, and ARR tell you how the business did. Customer benefit metrics measure what your product changed for the customer — the layer most dashboards never build.
The Punt Decision: Why Data-Driven Teams Still Play It Safe
NFL coaches know the analytics on fourth down and punt anyway. Product teams run the same hidden cost function — and it quietly picks the safe roadmap bet.
Your Roadmap Review Doesn't Make Decisions. It Announces Them.
New neuroscience argues the brain has no decision-making system at all. The same is true of many product organizations — and it explains why roadmap reviews so often feel like theater.
DARE Podcast: On Discovery, Roadmaps, and Product at a Distance
Dave Scott joins Ned Hayes on the DARE podcast to talk about why product people must be comfortable being wrong about customers, the PO vs. PM distinction, the future of roadmaps, and the three-floor Product House framework.
The Faster You Build, the More Your Roadmap Matters
AI has accelerated execution. A strategic product roadmap decides which customer problems deserve that speed.
Geographic Expansion Is an Operating Model Decision
Opening a new development center isn't a real estate or recruiting decision—it's an operating model decision. Six questions to answer before you expand.
Product Northstar: Because It's Far Better to Be Different than to Be Better
In an era where AI lets us ship faster than ever, speed without a Northstar just accelerates the journey to a random destination. Here's how to set one.
The Audit: Why Every Product Person Must Look Before They Leap
A quick but thorough product audit is your 'house inspection.' It lets you lead with a clear view of the organization you've just joined and build a plan to ship real value.
Opportunity Definition: Every Strategic Project Starts with Well-Defined Problem Framing
The most expensive mistake in product development isn't a bug or a missed deadline—it's solving the wrong problem. Opportunity Definition is the technique that prevents it.
The Proximity Paradox
Why modern product teams are forced to choose between customer-closeness and team collaboration, and what to do about it.
The Product and Design Review: How to Prevent Costly Mistakes at the Point of Inception
The Product & Design Review creates space for teams to slow down at the moment ideas become real, surfacing misalignment early and turning feedback into a force for better product decisions.
The Executive's Guide to Professional Reinvention
A candid conversation about leaving corporate life, the execution trap, and building a multi-chapter career.
Beyond the Ticket Factory: Why Your Team Needs Value Velocity
Value velocity reframes product progress around delivered business impact, not just shipped work.
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